ABOUT

SAFFwOMZZ is more than just a content series—it’s a dynamic comedy brand fueled by the chemistry between Safwan Modir and Omar Almaeena. With a growing fanbase and a distinct voice, the duo had all the raw potential for success but needed a strategic framework to scale.

VI’S ROLE

Venture Insights transformed SAFFwOMZZ from an episodic project into a structured, long-term content brand. We defined the brand’s voice, ensuring consistent, engaging content across platforms and built a publishing rhythm that kept audiences coming back.

Our media strategy focused on precise targeting and A/B testing, driving measurable ROI through optimized campaigns. We also shifted from episodic sketches to evergreen brand storytelling, incorporating real-life moments and unscripted content to deepen audience connection.

What we created wasn’t just content—it was a brand with clear identity and lasting impact in Saudi entertainment.