ABOUT

The DockX set out to build Saudi Arabia’s first modular entertainment ecosystem—a space that wouldn’t just attract visitors, but ensure they returned time and time again. With only a name and a location, they needed a strategy to turn their vision into a living, breathing experience.

VI’S ROLE

Venture Insights helped The DockX from concept to execution, transforming it into an immersive entertainment destination that blends adaptability, scalability, and cultural relevance. We started with deep market research, uncovering insights about consumer behavior, spending patterns, and operational gaps. These findings laid the foundation for designing a next-generation entertainment space that appealed to Gen Z and Millennials.

We guided the development of modular, immersive attractions, physical experience design, and monetization strategies. Every layer—from game usage and food offerings to crowd control and space planning—was meticulously crafted to ensure long-term retention and market adaptability. The result is The DockX: an ecosystem built for the future of Saudi entertainment.