Lifestyle · Wellness Café
Healthy living, made a lifestyle.
Prickly Palms · 2024
Prickly Palms is a lifestyle wellness café that makes healthy living feel aspirational rather than restrictive — combining wellness, design and community under one identity. Its name and mark draw on Saudi culture through the prickly palm, rendered in warm, earthy tones. Launched as the first café inside KARVE, the premium women's Pilates studio, it was designed from day one as a scalable brand with room to grow into standalone locations, products and collaborations across Saudi Arabia.
Prickly Palms was never briefed as another café. It was built from the ground up as a lifestyle wellness brand for a new generation of health-conscious consumers in Jeddah — one that turns healthy eating into something aspirational, not clinical or restrictive.
Healthy living, made a lifestyle.
We led the brand from the ground up — naming, positioning, visual identity, menu strategy, launch direction, social content, creative production, typography and colour. We drew on Saudi culture through the symbolic prickly palm, then softened it into a warm, contemporary language of earthy tones, considered type and refined illustration. Strategically, we launched it as the first café inside KARVE — the premium women's Pilates studio — so it became a natural part of the ritual before and after every class, while designing a brand built to scale into standalone locations across Saudi Arabia.
Prickly Palms is a lifestyle wellness café in Jeddah, created by Venture Insights from the ground up — naming, brand identity, menu strategy and launch. It makes healthy eating feel aspirational and was launched as the first café inside KARVE, the premium women's Pilates studio.
Yes. Venture Insights built the brand end to end — the name, positioning, visual identity, menu strategy, launch direction and content — designed as a scalable hospitality brand with room to expand across Saudi Arabia.
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