Services
Built for the industries transforming the Kingdom.
We go deepest in sport, entertainment, experiential and lifestyle, and we assess ventures far beyond them. Sector knowledge is what separates a study that reads well from one that survives the market.
Fixed, published prices. Concept Diagnostic: Free · Campaign Pulse (Campaign Brief): SAR 3,500 · Strategy Refinement (Refinement Memo): SAR 12,000 · Concept Architect (Full Playbook): SAR 39,000 · Bespoke: Priced to scope. All prices exclude 15% VAT, and any paid tier can be split 50/50.
What we shape
- Sports
- Entertainment
- Experiential
- Lifestyle
And every other sector we assess
- F&B
- Hospitality
- Real estate
- Retail
- FMCG
- Fashion & beauty
- Tech / SaaS
- Fintech
- Financial services
- Healthcare
- Education
- Government
- Nonprofit
- Manufacturing
- Energy
Why the sector matters more than the template
Most of what decides a venture is sector-specific and unglamorous: what the licence really takes, which season carries the year, what a comparable operator actually charges, which costs move when the calendar does.
Any study can size a market. Ours tells you that your category empties for a month, that the district's footfall is a weekday illusion, and that the margin everyone quotes leaves out a cost your model has not met yet.
Where we go deepest
Sport, entertainment, experiential and lifestyle. We have built in these repeatedly: we know what a launch weekend costs, how a season behaves, and where an audience goes once the novelty wears off.
That is where our instinct is fastest. It is not a wall around who we work with.
Everything else we cover
The free Concept Diagnostic reads a concept in any sector on the list above, and the paid tiers cover the same ground. Outside the core four, the expert who reviews and signs the work is chosen for your sector, not for convenience.
If your concept sits outside the list entirely, it becomes a Bespoke conversation. We would rather build the right scope than stretch a package to fit one.
Common questions
Do you only work in sports and entertainment?+
No. Those are the sectors where our track record runs deepest, not the limit of what we assess. The list above is every sector the diagnostic covers, nineteen of them.
My concept spans two sectors. Which one applies?+
Pick the one whose economics govern the decision, which is usually the one carrying the cost base rather than the one carrying the branding. If it is genuinely ambiguous, say so at intake and it gets read against both.
Does the sector change the price?+
No. The published price is the same for every client and every sector. What changes is which expert reviews the work and which questions the analysis leads with.
The first step is free and takes under two minutes — a straight viability read on your idea, within 24–48 hours.
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