Services
Pressure-test the plan you already have
For a team with a strategy that is slipping, a launch that underperformed, or one unresolved question holding the decision hostage.
Fixed, published prices, from free to SAR 39,000. All prices exclude 15% VAT, and any paid tier can be split 50/50.
Three reasons people arrive here
The first is a plan that reads well and is not moving. Everyone can defend it and nobody can point to the part that is wrong, because the flaw is usually an assumption nobody wrote down.
The second is a launch that already happened and underperformed. The question then is not what to do next, it is what actually went wrong — and the honest answer is often upstream of the execution everyone is blaming.
The third is a single decision blocking everything behind it: the price, the location, the segment, the model. One answer unlocks the quarter, and it is worth buying that answer on its own.
We will tell you if the plan is wrong
A refinement that always concludes "tighten these four things" is a formality, not a diagnosis. Sometimes the finding is that the plan is sound and the execution is the problem. Sometimes it is that the segment is too small to carry the model at any level of execution.
We critique the strategy you have rather than quietly writing a new one over it. The plan stays yours; what you buy is an outside read with nothing invested in flattering it.
What it does not replace
If you are still deciding whether to proceed at all, or sizing a raise, that is the Full Playbook. The memo assumes a plan exists and interrogates it.
And if you upgrade, what you paid here comes off the Full Playbook in full, so starting here costs you nothing later.
Refinement Memo
What you receive
- Document
- Refinement Memo (4-section diagnostic)
- Turnaround
- 5–7 business days
- Languages
- Arabic or English
- Format
- PDF, A4 portrait
- Price
- SAR 12,000
Excludes 15% VAT
An unfilled cover in this tier's own design. Every deliverable is prepared for one venture and never shown publicly.
What's included
Already have a strategy? One sharp answer — not the whole decision.
For founders who ALREADY have a strategy and a model and need one part pressure-tested. Upload it; VI runs a multi-model gap diagnostic and returns a Refinement Memo — diagnosis, tightening moves, repositioning plays, a 90-day sequencing plan. If you're still deciding go/no-go or sizing a raise, that's the Full Playbook, not this.
- 4-section Refinement Memo (Diagnosis · Tighten · Reposition · 90-day plan)
- Analysis tuned for critique, not origination
- Reads your existing strategy as primary input
- Decision-gate at day 30 inside the sequencing plan
- Saudi cultural / regulatory pressure-test included by default
Fully credited toward the Playbook Your SAR 12,000 is credited 100% toward a Full Playbook if you upgrade within 90 days — the memo is a deposit on the bigger decision, not a sunk cost.
Pay 50/50 Split it 50/50 — half on-order (to start the work), half on-delivery. Just ask when you start.
Ways to stop guessing
Start free. Go as deep as the bet demands.
Five rungs, one staircase — each a smaller bet than the lease you're about to sign. Prices in the open, plus VAT.
- Concept Diagnostic Free→
- Campaign Pulse Campaign Brief SAR 3,500→
- Strategy Refinement Refinement Memo SAR 12,000
- Concept Architect Full Playbook SAR 39,000→
- Bespoke Priced to scope→
Full scope, deliverables, credit terms and 50/50 payment on the pricing page.
See full pricingCommon questions
What do I need to send you?+
Whatever the plan currently lives in — a deck, a model, a document, or the founder's own written account of it. The memo reads your existing material as its primary input, so the more honest the version you send, the sharper the diagnosis.
Our concept tested poorly. Can you tell us why?+
That is one of the three cases this is built for. The memo separates what failed in the concept from what failed in the execution and from what failed in the timing, because the remedy is completely different in each case and teams routinely fix the wrong one.
Is the credit toward the Playbook automatic?+
It applies to upgrading the same venture within the window, and it is applied as a discount when the Playbook is invoiced. It is one-time, non-transferable, and carries no cash value.
Who reviews it before it reaches us?+
A named expert in your sector signs it off before it ships, and their name is on the document. If a memo cannot meet that bar, it does not ship.
You have the scope, the price and the delivery date. The next step is one form and about two minutes.
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