Services
One campaign decision, not the whole strategy
For an operating business with a promotion to run now — a brief sharp enough to hand straight to whoever builds it.
Fixed, published prices, from free to SAR 39,000. All prices exclude 15% VAT, and any paid tier can be split 50/50.
Who this is for
You already have a business, a season coming, and a budget that has to work. What you don't have is a week to spend deciding what the campaign should actually say.
The brief answers one promotional question: this campaign, this month, this channel. That is the whole job, and it lands ready to hand over.
Where it stops
It is not a market study, a positioning exercise, or a verdict on the business. If the real question is whether the offer works at all, that is the Strategy Refinement, not a brief.
The creative itself is not included: you get the brief and the direction, and your team or your agency builds from it. If you have neither, we can bring in a partner to build it.
Made to be used again
A single campaign read is useful. A habit of them compounds: each season you brief from evidence rather than instinct, and the record of what worked stops living in someone's memory.
It is priced to be used again, not saved for special occasions: the seasonal push, the launch, the single-channel activation, as often as your calendar demands.
Campaign Brief
What you receive
- Document
- Campaign Brief (1-page)
- Turnaround
- 2–3 business days
- Languages
- Arabic or English
- Format
- PDF, A4 portrait
- Price
- SAR 3,500
Excludes 15% VAT
An unfilled cover in this tier's own design. Every deliverable is prepared for one venture and never shown publicly.
What's included
Lightweight, fast-turnaround campaign briefs — recurring, simple.
One campaign at a time. Five questions in, a sharp campaign brief out: objective, audience, creative direction, channel mix, KPIs. Designed for recurring use — promotional pulses, seasonal pushes, single-channel activations.
- 1-page brief — 600–900 words, agency-ready
- Five-question intake — under 5 minutes to submit
- Channel-specific creative direction (TikTok / Snap / IG / OOH / radio / etc.)
- Recurring-use pricing for retainer-style cadence
- Hand-off-ready to your existing agency or VI's partner network
Pay 50/50 Split it 50/50 — half on-order (to start the work), half on-delivery. Just ask when you start.
Ways to stop guessing
Start free. Go as deep as the bet demands.
Five rungs, one staircase — each a smaller bet than the lease you're about to sign. Prices in the open, plus VAT.
- Concept Diagnostic Free→
- Campaign Pulse Campaign Brief SAR 3,500
- Strategy Refinement Refinement Memo SAR 12,000→
- Concept Architect Full Playbook SAR 39,000→
- Bespoke Priced to scope→
Full scope, deliverables, credit terms and 50/50 payment on the pricing page.
See full pricingCommon questions
How is this different from the Strategy Refinement?+
Scope. The Campaign Pulse answers a promotional question for a campaign you are about to run. The Strategy Refinement pressure-tests the plan behind the business itself and returns a four-section memo. If you are questioning the plan rather than the campaign, start there instead.
Does what I pay here count toward a bigger engagement?+
No. The upgrade credit runs from the Refinement Memo to the Full Playbook, and from the Full Playbook to a Bespoke engagement. The Campaign Pulse is built to be bought again each season rather than once on the way up.
Can my existing agency work from it?+
That is what it is written for. The brief states the objective, the audience, the message, the channel direction, the KPIs and the do-not list, in the form an agency expects to receive. You are not tied to us for the build.
Is it available in Arabic?+
Yes. You choose the language when you start and the brief is written in it. Arabic briefs are written as Arabic, not translated afterwards.
You have the scope, the price and the delivery date. The next step is one form and about two minutes.
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