Services
Fixed prices, in the open
Every tier has a public SAR price and a defined scope before you commit — no discovery calls to get a number, no quote that grows.
Fixed, published prices, from free to SAR 39,000. All prices exclude 15% VAT, and any paid tier can be split 50/50.
Why fixed price
The standard consulting quote is a negotiation: the price depends on who is asking, and the scope drifts once the work starts. A founder deciding whether to spend on a study deserves the opposite — a number they can see before the first conversation, attached to a scope that doesn't move.
So the whole range is public. Each tier states what job it does and what it costs; the price you see is the price you are invoiced, plus VAT, and it is the same price for every client.
What each tier is for
The free Concept Diagnostic answers "is this worth taking seriously?". The Campaign Pulse answers one sharp promotional question for an operating business. The Strategy Refinement pressure-tests a plan you already have and returns one decisive answer. The Full Playbook builds the entire decision: go/no-go, the financial model, a costed 90-day plan and the briefs to execute it. Bespoke puts a senior VI team on the whole build, priced to scope.
The order is deliberate: you never pay for depth you don't need yet, and nothing you buy at one level is redone at the next.
The terms that make it forgiving
Two terms take the risk out of choosing a tier. First, the 90-day credit: pay for a Strategy Refinement, and if you upgrade to a Full Playbook within 90 days the full SAR 12,000 is credited — banked, not sunk. The Full Playbook itself is credited in full toward a Bespoke engagement on the same terms.
Second, the 50/50 split: any paid tier can be paid half on-order to start the work and half on-delivery. Just ask when you order.
Study, business plan, or financial model?
Founders are often quoted for one when they need another. A feasibility study answers "should this exist?" — demand, economics, risks, and a go/no-go. A business plan assumes the answer is yes and documents how it will run. A financial model is the numbers layer inside both.
If you are pre-commitment, the study comes first; a plan written before feasibility is a confident guess with a table of contents. Our guide on the difference goes deeper, and the diagnostic will tell you which one your situation actually calls for.
Ways to stop guessing
Start free. Go as deep as the bet demands.
Five rungs, one staircase — each a smaller bet than the lease you're about to sign. Prices in the open, plus VAT.
- Concept Diagnostic Free→
- Campaign Pulse Campaign Brief SAR 3,500→
- Strategy Refinement Refinement Memo SAR 12,000→
- Concept Architect Full Playbook SAR 39,000→
- Bespoke Priced to scope→
Full scope, deliverables, credit terms and 50/50 payment on the pricing page.
See full pricingCommon questions
Are the prices really fixed?+
Yes. Each tier's SAR price is public and applies to every client; the only variable pricing is Bespoke, which is openly priced to scope because the scope is yours. Prices exclude VAT at 15%.
How does the 90-day upgrade credit work?+
Pay for a Strategy Refinement, and upgrade to a Full Playbook within 90 days: the full SAR 12,000 you paid is deducted from the Playbook price. The same applies from the Full Playbook to a Bespoke engagement. The credit is automatic — no negotiation.
Can I split the payment?+
Any paid tier can be split 50/50 — half on-order to start the work, half on-delivery. Just ask when you order.
What changes the cost of a feasibility study?+
Across the market: the depth of primary research, the sector's regulatory load, the size of the financial model, and how much of the work is template versus built for you. We do the opposite: the price is fixed and the depth is what changes between tiers. Our cost guide explains that trade.
The first step is free and takes under two minutes — a straight viability read on your idea, within 24–48 hours.
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